The roles of Hispanic characters in video games have been traditionally subjugated to being extremely stereotypical, not significant to story lines and awfully unrealistic.
On average only about 3% of video game characters are recognized as Hispanics of which less than 5% of those characters are actually playable. Yet Hispanics account for quarter of new growth in the video game industry.
Video game sales have surpassed box office sales for more than half a decade already. Yet unlike film and television, Hispanics are grossly underrepresented. Which is saying a lot because movies and television shows in general are a far cry from being an honest depiction of Hispanics in American society.
Video game industry and Hispanics
In one of the first type of studies of its kind that exams 150 video games of all ratings from nine different platforms, Dmitri Williams, a social psychologist and assistant professor at the USC Annenberg School for Communication, states that “Latino children play more video games than white children.”
“And they’re really not able to play themselves. For children, the stakes may be slightly higher than for television. Many have suggested that games function as crucial gatekeepers to interest in technology, which translates into education and careers in mathematics and science-related fields,” he added.
This could have a huge detrimental effect on the future success of the Hispanic community globally.
Even though the industry as a whole still over represents adult white males, in recent years there have been some Hispanic success stories of game developers and in game characters.
One of the best non-traditional, only available through download games from last year is called Journey. The game’s designer is Kellee Santiago, who was born in Caracas, Venezuela.
A popular game with no guns or violence
The game has been received with stellar reviews and critical acclaim, winning major awards in the video game industry from best game design to best game of year. It was also nominated for Best Score Soundtrack for Visual Media at the 2013 Grammy Awards.
The game was so popular because of its ground breaking approach to the over saturated action game genre. The game contains no guns or violence yet it is tremendously engaging and beautiful. The game consists of the player controlling a mysterious robed figure traversing an expansive desert. On this “journey” you can meet other players but can only communicate with them with a musical chime.
The developers wanted “to evoke in the player a sense of smallness and wonder, and to forge an emotional connection between them and the anonymous players they meet along the way.”
This new type of thinking when creating games has been well received by the gaming community. Instead of the action driven by the goal of killing the other player it creates a sense of comradely turning the whole experience into an unforgettable emotional adventure. On the other side of the gaming spectrum are the highly popular multiplayer war games.
A Latino character in Call of Duty
Call of Duty is one of the most popular and important video game franchises with a loyal fan base of millions of players playing their online multiplayer twenty-four hours a day, seven days a week all around the entire globe.
The last installment in the franchise was Call of Duty: Black Ops II. Delightfully surprising was that Activision made the game’s lead character a Latino political activist from Nicaragua named Raul Menendez.
With this bold step, the publisher Activision, has began to help create more positive traits from Hispanics by seeing themselves portrayed in a realistic fashion instead of the stereotypical fill in characters or cliché over the top villain in the fastest growing entertainment medium.
As Williams put it, “That kind of visibility is really the first step towards leading to public consciousness and equal treatment. These cultural markers matter.”
The bottom line is that game designers have the opportunity and responsibility to create non-stereotypical, realistic Hispanic characters not only because it is the right thing to do as Williams stated: “That kind of visibility is really the first step toward leading to public consciousness and equal treatment”.
“If Latinos or any other groups become disenchanted with games… they may have less interest in technology and its opportunities. Ironically, they would be less likely to become game makers themselves, helping to perpetuate the cycle,” Williams concluded.
Read Dmitri Williams entire study titled “The virtual census: representations of gender, race and age in video games,” And check out 50 of the coolest Hispanic Video game characters here.