Nintendo Is “Experimenting” With Bringing Games To IOS
Nintendo has been finding themselves between a rock and a hard place in recent years when it comes to handheld gaming versus mobile gaming, as is Sony with their PS Vita.
While the DS, 2DS and 3DS are great devices and are enjoying great sales, it could always be better. Smartphones and tablets have been taking potential profits away from their portable consoles little by little over the past few years.
The belief by many is simple, who wants to carry an additional device dedicated to gaming when our phones have everything we need already? Well I guess it really depends on the type of consumer/gamer you are and where you are going. If it’s a quick commute, maybe a quick round of Angry Birds, Candy Crush or my favorite Nimble Quest is enough but most gamers do not consider these types of games as true deep playing games along the lines of, lets say a Zelda or Mario Kart for 3DS on the go are.
To remedy (somewhat) this problem, Nintendo is looking at various experimental ways they can add their brand on mobile devices but, and here is the tricky part..not take sales away from their own devices. A catch 22.
In a recent interview, Reginald “Reggie” Fils-Aime, president/chief operating officer of Nintendo of America, suggested a shift in Nintendo’s current strategy. Fils-Aime explained that while the ultimate goal will be to draw gamers to Nintendo hardware, the company is aware of the need for expansion. “We recognize that there are a lot of smartphones and tablets out there, and so what we’re doing is we’re being very smart in how we use these devices as marketing tools for our content.” He went on to say, “We’re also doing a lot of experimentation of what I would call the little experiences you can have on your smartphone and tablet that will drive you back to your Nintendo hardware.”
Fils-Aime was also quick to point out “We believe our games are best played and best enjoyed on our devices,” so it’s unlikely that Donkey Kong 3D and Mario Kart 8 will be available in full mode on a future iOS.
Many consumers and analysts are suggesting that Nintendo get out all together from the console market and focus on the great games they make just as Sega has done. But as John Brownlee a writer for Cult of Mac suggests and I tend to agree:
“Many people will wonder why Nintendo doesn’t just give-up, and just start releasing games for iOS, but that’s too cynical. Nintendo is, in many ways, Japan’s Apple, tightly integrating hardware and software to create a magical experience. Telling them to just give up on hardware is like telling Apple to start licensing iOS to competitors and stop making iPhones. But Nintendo does need to be smarter about what a gaming console even looks like in a world saturated with smartphones, and it looks like they have finally started.”