Nintendo Is “Experimenting” With Bringing Games To IOS
Nintendo has been finding themselves between a rock and a hard place in recent years when it comes to handheld gaming versus mobile gaming, as is Sony with their PS Vita.
While the DS, 2DS and 3DS are great devices and are enjoying great sales, it could always be better. Smartphones and tablets have been taking potential profits away from their portable consoles little by little over the past few years.
The belief by many is simple, who wants to carry an additional device dedicated to gaming when our phones have everything we need already? Well I guess it really depends on the type of consumer/gamer you are and where you are going. If it’s a quick commute, maybe a quick round of Angry Birds, Candy Crush or my favorite Nimble Quest is enough but most gamers do not consider these types of games as true deep playing games along the lines of, lets say a Zelda or Mario Kart for 3DS on the go are.
To remedy (somewhat) this problem, Nintendo is looking at various experimental ways they can add their brand on mobile devices but, and here is the tricky part..not take sales away from their own devices. A catch 22.
In a recent interview, Reginald “Reggie” Fils-Aime, president/chief operating officer of Nintendo of America, suggested a shift in Nintendo’s current strategy. Fils-Aime explained that while the ultimate goal will be to draw gamers to Nintendo hardware, the company is aware of the need for expansion. “We recognize that there are a lot of smartphones and tablets out there, and so what we’re doing is we’re being very smart in how we use these devices as marketing tools for our content.” He went on to say, “We’re also doing a lot of experimentation of what I would call the little experiences you can have on your smartphone and tablet that will drive you back to your Nintendo hardware.”
Fils-Aime was also quick to point out “We believe our games are best played and best enjoyed on our devices,” so it’s unlikely that Donkey Kong 3D and Mario Kart 8 will be available in full mode on a future iOS.
Many consumers and analysts are suggesting that Nintendo get out all together from the console market and focus on the great games they make just as Sega has done. But as John Brownlee a writer for Cult of Mac suggests and I tend to agree:
Very interesting Nintendo, very interesting. It’s quite an intriguing play considering their current standing within the gaming industry. I hope this doesn’t spark a smart phone war for gamers…main stream I mean. It still doesn’t stop their habitual Iron-Lunging tactics, but it may open opportunities for them. It’s your turn Nintendo; what will your play truly turn out to be? I, for one, am looking forward to finding out.
Hi! Can I ask if you see mobile games (with attachable analog stick etc) completely replacing Vita-type (portable) games in the long run? Do you foresee another Sony portable device even after PSP and Vita? Thanks.
Those are great questions. Mobile add-ons like “Logitech PowerShell and Moga Ace Power” although cool and adaptable as they might seem, for my personal opinion are just too expensive to justify the benefit. They also do not make gaming on mobile devices any better than without using them. I personally would not pay for a device like this because I do most of my hard core gaming on devices like the 3DS and PS Vita. So in answer to your question, No I do not see them replacing portable devices like the 3DS or Vita in the long run. As for Sony making another portable device after the PS Vita well, it is still early for the Vita. This year will definitely see an increase in sales and games for the device, will this help it in the long run? Tough to say. If Sony sells it bundled with the PS4, things can change quickly putting the Vita in millions of households which is a win/win for Sony. By the way, here is a great article on THEVEGE about the add-ons available for the iPHONE.
Wow, thank you for your insight! Much appreciated. Although I’m a casual gamer, I’m very much ineterested in the future of gaming (especially w/ Steambox and the emergence of mobile games!) Thank you. 🙂
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