According to research by Strategy Analytic, Sony’s PS4 will have the edge over Microsoft’s Xbox One in the upcoming next generation console war.
According to the report, “Games Consoles: Purchase Intention Index Q2 2013″, 14.2% of consumers are very or somewhat likely to buy a PS4 within the next twelve months compared to 9.5% who will buy an Xbox One.
These figures imply that sales of the PS4 will be nearly fifty percent higher than Xbox One. The survey was conducted across the US and Europe in June and included a representative population sample of more than 6000 people.
Jia Wu, Director, Connected Home Devices (CHD) commented “Our survey suggests that consumers believe the PS4 will win the early phase of the next generation console war. Sony’s performance at E3 was widely accepted as superior to Microsoft’s, and the survey evidence suggests this has already fed through to the wider consumer market.”
Of the 20-35 age group nearly 30% of respondents are very or somewhat likely to buy a PS4 compared to under 20% for Xbox One.
Ed Barto, Director of Digital Media Strategies, believes Microsoft must invest in exclusive games in order to recover from the poor showing at E3.