FREE TO PLAY MECHWARRIOR ONLINE COLLECTS $5 MILLION IN PREORDERS


MechWarrior Online

MechWarrior Online

MechWarrior Online has managed to collect $5 million in preorders despite the fact that it is a Free-To-Play title.

This feat was achieved thanks to clever marketing campaign engineered developer Piranha Games and publisher Infinite Game. As part of that campaign, MechWarrior fans were given a choice of paying $30, $60 or $120 that would be redeemed later as in-game currency while giving them access to the game’s closed beta. Players who pay $60 or more were also offered exclusive mechs.

Piranha Games stopped the campaign only after it reached its $5 million goal.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s